The skin-saving balm is the winner of 22 international beauty awards and has remained unchanged since its launch in 1930.

Legend has it that Miss Elizabeth Arden herself, who created the magic serum, named it after applying it to her own child’s grazed knee to find it healed eight hours later.

Today a tube is sold every two minutes in the UK and its name constantly dropped from the lips of the rich and famous.

Use your free sample on everything from cracked lips to dry elbows, eyebrows, cuticles, insect bites, windburn, sunburn, or as a gloss for lips, lashes and cheeks.

Get your sample on 08/08/08 (this Friday) from any Elizabeth Arden counter, while stocks last.

If you miss the date it's well worth investing in: Eight Hour Cream Skin Protectant, 50ml, £20.00