“For me, the whole argument about less-than-zero models is superfluous, really. I love my food too much!” declared the trim but curvy actress and singer, 26, at the launch of the company’s latest collection, Enchantment, in Marylebone Road.

“This is about real women. That’s what I love about Ann Summers. It’s about really being a woman,” gushed Lois, who sported a black bra and purple ruched dress combination and was joined by guests including SOPHIE ANDERTON at the launch.

“For the new shoot, it all involves this new, very dark, kind of vampire look,” she added.

“It’s weird becoming the face of Ann Summers... but my sister [fellow actress] Jaime loves the whole deal and my dad’s well into it too.

“It’s about embracing the power to be a woman. We haven’t got any hang-ups.”